SHOCK VALUE
How is land valued? _
What does our cityscape tell us about the dominance of financial value? _
Can alternative forms of value be used to imagine land in a different, more meaningful way? _
What does our cityscape tell us about the dominance of financial value? _
Can alternative forms of value be used to imagine land in a different, more meaningful way? _
[EN]
Shock Value
Using art as a tool for subversion, pedagogy and decision-making, Shock Value challenges the dominance of financial value in the development and structuring of cities. From May to July 2021, the collective hosted four art interventions throughout the city, illustrating the financial mechanisms of real estate development, exploring non-financial forms of value with public audiences, and developing a model for decoupling value creation from finance. These projects took place on the construction site of a future luxury condo mega-project, on various high-value properties and in a repurposed convent.
We are artists, not economists. The research we have conducted comes from a desire to decipher the structures that shape urban development. We challenge the financialization of housing, speculate on the development of new value frameworks and provoke reflection on the de-commodification of land. We hope to invite a wider public into this questioning in order to generate new lines of thought on the subject.
[FR]
Shock Value
Shock Value emploi l’art comme outil de subversion, de pédagogie et de prise de décision remettant en question la dominance de la valeur financière dans le développement et la structuration des villes. De mai à juillet 2021, le collectif mena quatre interventions artistiques à travers la ville, explorant les mécanismes financiers qui régissent le développement immobilier, explorant des formes de valeurs non-financières avec le public et proposant un modèle qui découple la création de valeur, de la finance. Ces diverses interventions se déroulèrent sur le chantier d'un futur méga-projet de condos de luxe, sur diverses propriétés privées de haute valeur, et dans un ancien couvent historique.
Nous sommes artistes, pas économistes. La recherche que nous avons mené est issue d'une volonté de décrypter les structures qui façonnent le développement urbain. Nous contestons la financiarisation du logement, spéculons sur la mise en place de nouveaux cadres de valeur et provoquons une réflexion sur la dé-marchandisation du foncier.
Shock Value works at the [Anti-]Speculation Desk of The Office of Rules and Norms.
INTERVENTIONS
VALUE COLLECTIVE
August 30 - September 3. 2021 – la Cité-des-Hospitalières (251 des Pins)
STATEMENTS OF SOUNDS AND EMOTIONS + HIGHEST AND BEST USE
August 13. 2021 – Le terrain vague (Jardins vagues) (with GoGauche & Mobilisation 6600)
HIGHEST AND BEST USE
August 15. 2021 – 77 rue Bernard E (with Artpop)
August 13. 2021 – Le terrain vague (Jardins vagues) (with GoGauche & Mobilisation 6600)
July 25. 2021 – 77 rue Bernard E (with Artpop)
July 9. 2021 – 1411 boul. Saint-Laurent
CONCRETE CAPITAL
June 4. 2021 – Maestria Condominiums, Place-des-arts
May 28. 2021 – Maestria Condominiums, Place-des-arts
CONTACT
shockvaluenow@protonmail.com